Privacy Policy
Last Update: 01 April 2025
1. Introduction
Altera Coaching & Advisory Pte. Ltd. (“Altera”, “we”, “us”, or “our”) is committed to safeguarding the privacy and protection of your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”), as well as any other applicable data protection laws and regulations.
This Privacy Policy sets out the basis on which we collect, use, disclose, and manage your personal data when you access our website, engage our services, participate in our programmes, or otherwise interact with us. By doing so, you consent to the practices described in this Policy.
2. Information We Collect
Altera may collect and process various categories of personal and technical information in the course of providing our services and operating our website.
We collect personal data that you voluntarily provide to us, such as your name, email address, telephone number, job title, company name, and other relevant details. This information is typically submitted when you book a session, complete a contact or enquiry form, subscribe to updates, or otherwise engage with our services.
We also collect information relating to your usage of our website, including the pages you visit, the time spent on each page, your navigation patterns, and the source of your visit. This data helps us understand user behaviour and improve the performance of our site.
In addition, we collect technical information about the device and browser you use to access our website. This may include your IP address, browser type and version, device type, operating system, and related metadata.
Our website uses cookies and similar tracking technologies to enhance user experience and monitor site performance. You may manage your cookie preferences through your browser settings; however, restricting cookies may affect the functionality of certain features.
3. Consent
By accessing our website, submitting your information, or engaging with our services, you acknowledge and consent to the collection, use, and disclosure of your personal data in accordance with the terms set out in this Privacy Policy.
Where required under applicable data protection laws, we will seek your explicit consent at the point of data collection. You may withdraw your consent at any time by contacting us, subject to applicable legal and contractual restrictions. Please note that withdrawing consent may affect our ability to provide certain services to you.
4. How We Use Your Information
Altera may use the personal data we collect for purposes reasonably required to deliver, manage, and improve our services and to meet our legal obligations.
We use your information to provide the services you have requested, including coaching, advisory, mediation, training, or other professional engagements. This includes communicating with you to confirm bookings, respond to enquiries, send administrative notices, and provide service-related updates.
With your consent, we may also use your contact details to send newsletters, event invitations, and other promotional or informational content that we believe may be relevant to your interests. You may opt out of such communications at any time.
We may use aggregated or anonymised data to analyse website performance, improve our digital content, and enhance the user experience. Personal data may also be used where necessary to comply with applicable laws and regulations, respond to lawful requests from authorities, manage risk, or enforce our legal rights.
5. Data Retention
Altera retains personal data for as long as it is necessary to fulfil the purposes for which it was collected, including the provision of services, compliance with legal or regulatory obligations, dispute resolution, and the enforcement of contractual agreements.
Once your personal data is no longer required for these purposes, we will take reasonable steps to securely delete, anonymise, or otherwise render it inaccessible and unusable in accordance with applicable laws and our internal data retention policies.
6. Disclosure of Your Information
Altera may disclose your personal data to third parties in limited and specific circumstances, where such disclosure is necessary to deliver our services, comply with legal obligations, or support our business operations.
We may share your information with trusted service providers who assist us in delivering our services and managing operational processes. These may include providers of payment processing, email communication platforms, scheduling tools, cloud storage, and IT support. Such parties are contractually bound to handle your data in accordance with applicable data protection standards and only for authorised purposes.
We may disclose personal data where required by law, regulation, court order, or in response to a lawful request by governmental or regulatory authorities.
If you are participating in a certification or accreditation programme (such as with the International Coaching Federation), we may share limited information—such as your name, contact details, and session dates—solely for verification purposes and in compliance with relevant ethical or accreditation requirements.
In the event of a business transfer, such as a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred to the successor entity, subject to appropriate confidentiality obligations and continued protection under this Privacy Policy.
7. Third-Party Links
Altera’s website may contain links to third-party websites or platforms that are not owned, operated, or controlled by us. These links are provided for your convenience and informational purposes only.
We do not endorse, and are not responsible for, the content, accuracy, or privacy practices of any third-party websites. Your interactions with such websites are governed by their respective privacy policies and terms of use. We strongly encourage you to review the privacy policies of any third-party websites before disclosing your personal data.
8. Your Rights
Subject to applicable data protection laws, you may have certain rights in relation to your personal data. These may include the right to access the data we hold about you, to request corrections to any inaccurate or outdated information, to withdraw your consent at any time (where processing is based on consent), to request the deletion of your data where legally permissible, and to object to or restrict the processing of your data under specific circumstances.
To exercise any of these rights, please contact us at 📩 hello@alteraca.com. We will respond to your request in accordance with applicable legal requirements and within a reasonable timeframe.
9. Children’s Privacy
Altera’s services are not directed to, and are not intended for, individuals under the age of 18. We do not knowingly collect, use, or process personal data from minors.
If you are a parent or legal guardian and believe that a child under your care has provided us with personal data without your consent, please contact us immediately at 📩 hello@alteraca.com. Upon verification, we will take appropriate steps to delete the information in accordance with applicable data protection laws.
10. Data Security
Altera implements appropriate technical and organisational measures to safeguard your personal data against unauthorised access, loss, misuse, alteration, or disclosure. These measures are designed to ensure a level of security appropriate to the sensitivity and nature of the data we process.
While we take reasonable precautions and follow industry standards to protect your information, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security, but we continuously assess and enhance our data protection practices to mitigate risks.
11. International Data Transfers
Your personal data may be transferred to, stored in, or processed in jurisdictions outside of Singapore, including countries that may not offer the same level of data protection as Singapore. Such transfers are conducted only where necessary to facilitate our services or operational requirements.
By accessing our website or engaging our services, you consent to the transfer of your personal data across international borders, provided that such transfers are carried out in accordance with this Privacy Policy and applicable data protection laws. We will take reasonable steps to ensure that any recipient of your data provides a standard of protection that is comparable to the protections afforded under the laws of Singapore.
12. Changes to This Policy
Altera reserves the right to amend or update this Privacy Policy from time to time in response to changes in legal, regulatory, or operational requirements. Any changes will be published on our official website, with the effective date clearly stated at the top of the policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data. Your continued use of our website or services following the publication of any updates constitutes your acknowledgement and acceptance of the revised policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at: 📩 hello@alteraca.com
We will respond to your enquiry in a timely and appropriate manner, in accordance with applicable data protection regulations.